By Stuart Lisonbee
Focusing on the features of a product or service rather than how it benefits the consumer is considered by many marketing experts to be a mortal sin. Features merely tell the consumer what a product or service is or does. Benefits sell the product or service. Benefits convince prospective customers that your product can improve their lives. Let's look at a couple examples:
Product: Car engine
Feature: Powerful 250 hp V6 engine
Benefit: Climb hills without losing speed and irritating other drivers
Product: Video card
Feature: The most powerful graphics processor
Benefit: Never again get fragged by your friends due to low frame rates
These examples reveal the contrast between feature and benefit... Read More
No comments:
Post a Comment