Conducting your business off eBay can mean higher profit margins per sale, but also presents the challenge of getting traffic to your site. eBay already gets millions of interested shoppers to their site every day, but to get consumers to visit your site it is important to choose the right products and employ a good marketing strategy. This section of the tutorial won't cover the marketing aspect, but will focus on finding the right products to sell on your website.
The same basic principles apply and so we'll focus on finding products, determining supply and demand, and analyzing your competitors.
Choosing your niche
The hardest part of opening an e-commerce site is knowing what to sell. It'd be great if we could jump right into opening a store selling everything under the sun. In fact, many of our members try to do just that. They want to open a store with every product available at Doba. However, effectively marketing a huge product line like that is nearly impossible.
When asked, "Who is your target market?," "Everyone" is almost always the worst answer you could give. In trying to target "everyone," many new website owners end up failing to target anyone at all. Marketing dollars are spread too thin and website content isn't focused enough to be ranked well by search engines resulting in almost zero visitors to the website.
One of the nice things about selling for a specific market is... Read More
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